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What is a Squeeze Page

20 January 2010

A squeeze page is a single web page that has only one purpose such as collecting the visitors email address for follow-up marketing. A squeeze page will generally have no exits – the visitor can do either of two things – optin with their email address or leave.

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What is a landing page?

15 January 2010

A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result.

Properly designed landing pages will convert better than a normal page. Landing pages are often used with advertising where the advertisement will direct the reader directly to a page that is specifically designed to make the sale or collect the email address.

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SEO – On Page and Off page Optimisation

17 December 2009

On page optimisation involves structuring your website and its pages to ensure that it plays by the rules of the search engines. It is the easiest to implement and for most businesses will have an immediate and positive effect on their search engine rankings.

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